Free Essays on Gilgamesh Parallel Iliad

â€Å"Does Gilgamesh parallel the portions of the Iliad† The main character in the book The Epic of Gilgamesh, is Gilgamesh himself. In the beginning of the book one realizes that Gilgamesh is an arrogant person. Gilgamesh is full of himself and abuses his rights as king. He has sexual intercourse with the virgins of his town and acts as though he is a god. Throughout the book, many things cause Gilgamesh to change. He gains a friend, he makes a name for himself by killing Humbaba, and he tries to become a better person. First, the quest for immortality after the death of Enkidu shows that Gilgamesh has changed. Gilgamesh becomes frightened when he realizes that he isn’t immortal. After the death of Enkidu, Gilgamesh tries to find immortality by trying to cross the ocean to find it. He sounds pathetic as he rambles of his reason for trying to find everlasting life. His state of being at this part in the book, which is the end, is completely different from his arrogant beginning of this epic. Gilgamesh has gone from arrogant to scared. Second, the death of Humbaba changes Gilgamesh. Humbaba is evil. Many people who live in the city of Uruk fear Gilgamesh. Most would say that Gilgamesh himself is, in fact, evil. He has sex with the virgins, he does what he wants, and he tends to offend the gods. He has lots of problems with Ishtar. By going into the forest and facing Humbaba, Gilgamesh makes a name for himself and changes the views of the people in his city. The past of Gilgamesh does not change, but the great deed of killing Humbaba, makes him better person because he protects his city. Most would say he does this only to make a name for himself, but that is not the case. Gilgamesh does this because of his love for Enkidu and his people, he has changed from the beginning of the epic. The gods are angry with Gilgamesh and send down an equal of himself, they send down Enkidu. After becoming friends, Gilgame... Free Essays on Gilgamesh Parallel Iliad Free Essays on Gilgamesh Parallel Iliad â€Å"Does Gilgamesh parallel the portions of the Iliad† The main character in the book The Epic of Gilgamesh, is Gilgamesh himself. In the beginning of the book one realizes that Gilgamesh is an arrogant person. Gilgamesh is full of himself and abuses his rights as king. He has sexual intercourse with the virgins of his town and acts as though he is a god. Throughout the book, many things cause Gilgamesh to change. He gains a friend, he makes a name for himself by killing Humbaba, and he tries to become a better person. First, the quest for immortality after the death of Enkidu shows that Gilgamesh has changed. Gilgamesh becomes frightened when he realizes that he isn’t immortal. After the death of Enkidu, Gilgamesh tries to find immortality by trying to cross the ocean to find it. He sounds pathetic as he rambles of his reason for trying to find everlasting life. His state of being at this part in the book, which is the end, is completely different from his arrogant beginning of this epic. Gilgamesh has gone from arrogant to scared. Second, the death of Humbaba changes Gilgamesh. Humbaba is evil. Many people who live in the city of Uruk fear Gilgamesh. Most would say that Gilgamesh himself is, in fact, evil. He has sex with the virgins, he does what he wants, and he tends to offend the gods. He has lots of problems with Ishtar. By going into the forest and facing Humbaba, Gilgamesh makes a name for himself and changes the views of the people in his city. The past of Gilgamesh does not change, but the great deed of killing Humbaba, makes him better person because he protects his city. Most would say he does this only to make a name for himself, but that is not the case. Gilgamesh does this because of his love for Enkidu and his people, he has changed from the beginning of the epic. The gods are angry with Gilgamesh and send down an equal of himself, they send down Enkidu. After becoming friends, Gilgame...

Measures of an Economys Income

Measures of an Economy's Income Today, most economists, as well as people who write or speak about the economy, use Gross Domestic Product as the standard measure of the size of an economy. This was not always the case, however, and there are reasons why economists might specifically want to look at some variations on GDP. Five common variations are explained here: Gross National Product (GNP): Rather than counting all income earned within a countrys borders regardless of who produces it, as with GDP, gross national product counts all income earned by the permanent residents of a country. If all of the residents of a country worked within that country and no foreigners worked in the country, GNP and GDP would be the same. As workers start crossing country borders, on the other hand, GNP and GDP become noticeably different, but still very similar, measures of income. Net National Product (NNP): Technically speaking, the net national product is equal to gross national product minus depreciation. Depreciation is simply the loss in value of capital and assets due to use, so its helpful to think of NNP as the part of GNP that went to make new stuff as opposed to making stuff to replace items that were getting worn out. (Note that you could technically define a net version of any of the measures listed here by subtracting out depreciation.) National Income (NI): National income is equal to the net national product after indirect business taxes (sales taxes, excise taxes, etc.) are subtracted out and business subsidies are added in. In this way, national income represents the payments to owners of the factors of production. This includes the owners of labor (i.e. workers), as well as owners of capital, such as land, buildings, and money, who lend out this capital in return for interest payments. Personal Income (PI): Personal income represents income received specifically by individuals and by companies that are not classified as corporations. Therefore, personal income subtracts out items such as retained earnings of corporations and corporate income taxes. On the other hand, personal income includes transfer payments from the government such as welfare and Social Security. Disposable Personal Income: Disposable personal income is equal to personal income minus government obligations. These government obligations include not only taxes but also fines and other related payments. In general, all of these quantities tend to move roughly in tandem, so they all tend to give roughly the same picture of an economy. In order to avoid confusion, economists usually use the gross domestic product only to describe the size of an economy.

Plagiarism Assignment Example | Topics and Well Written Essays - 250 words

Plagiarism - Assignment Example The relevancy of the information presented tends to prove or disprove facts. In some cases, the officer conducting the data analysis may decide to produce work acquired by another colleague for a different investigation that is similar. This is illegal and the person in question will lose their job and face possible prosecution (Gaines & Miller, 2014). In a prosecution case, the prosecutor attempts to establish guilt beyond reasonable doubt. In cases where the prosecutor is lazy, and attempts to present plagiarized information in front of a jury, the jury might not be convinced. This is because the prosecutor will not have facts or will contradict him/herself or maybe the judge/ jury may recognize the facts as those presented in a different case. The guilty person may end up walking free because of the prosecutor’s laziness (Gaines & Miller, 2014). When it comes to preparing witnesses for cross-examination, the defense attorney and the attorney ought to sure that the witnesses produce work based on their own knowledge and not something they heard (hearsay). The prosecutor and the attorney should also avoid coaching the witnesses as this may lead to perjury, which is an offense (Gaines & Miller, 2014). The perjury comes in when the witness lies after taking an oath. The lies might be factual though not based on the witnesses’ knowledge especially by giving information experienced or witnessed by another individual. If the court finds out that the lawyer and prosecutor were part of this, they may lose their license (Gaines & Miller,

Tax Claim Advise Letter Case Study Example | Topics and Well Written Essays - 1250 words

Tax Claim Advise Letter - Case Study Example The nature of your employment means that you spend more than half the year outside the country. To determine your residency, the Australian tax office applies some test to ascertain whether you fall under its jurisdiction for tax purposes namely the residency: ‘resides test’, domicile test, 183 day rule and the superannuation test. This is addressed under subsection 6(1) of the Income Tax Assessment Act 1936. According to the first test, whether a person is an Australian resident is a matter of fact and degree1 that depends on the circumstances of each case. However, some factors are considered. One and that is relevant to your scenario is the nature and extent of family and business ties that a person has established in Australia. According to the documents you have provided us, you have established a business, and indeed you have been the exclusive importer of widgets into Australia. In reference to the domicile test, a person is a resident in Australia if they have a domicile in Australia unless the commissioner becomes satisfied that person’s permanent place of residence is abode is outside Australia. Under the above two test, you qualify as a resident. However, you do not satisfy the 183 day test that applies to an expatriate and requires that they must have been present in Australia for more than 183 days. In Taxation Ruling IT, it was held that where a person temporarily leaving Australia, if they satisfy the first test, that is residency in the ordinary sense, then there is no need to go any further and they are residents for income tax purposes. Consequently, you are a resident for income tax purposes. Having addressed residency, we turn to your tax liability under the Income Tax Act. To compute taxable income, the tax law makes a distinction between income and capital receipts. Your taxable income shall include your PAYG payment from Compass, dividends from west point, capital assets gain from the sale of the estate, termination of the distribution agreement and business income from the distribution of widgets. Under the PAYG system, tax is deducted by the employer from the gross salary, who pays it to the ATO. This would cover your tax liability if you had no other source of income. Nevertheless, one must file returns if the amount exceeds $6000 of taxable income. If there is non-salary income, one, however, receives credit for tax paid under PAYG. With regards to your PAYG payments, your employers have already deducted the tax due. Total taxable income should be as calculated in appendix 1. Notice that the allowances; both laundry and uniform are deducted to arrive at your taxable income because these two occupation related expenses that are incurred to earn your taxable income.to add, the Skin care products purchased due to flight attendant role amounting to 629.00 is also deductible. Also notice that the fridge benefits have not been added since they are treated differently since they are taxed at the rat e of 46.5%, and the tax year is different, as it runs from 1st April t0 30th may. Dividends received from Westplains ltd are also added to arrive at your taxable income as shown in appendix A. Notice that the amount added includes the flanked amount and flanking credits. This system applies to prevent double taxation. This is because the company pays a divided at the corporate rate and the dividend is

Wuthering Heights and Memoirs of a Geisha analyse Essay Example for Free

Wuthering Heights and Memoirs of a Geisha analyse Essay We dont become Geisha because we want our lives to be happy; we become Geisha because we have no choice. With reference to Wuthering Heights and Memoirs of a Geisha analyse the role of women within these novels. Within the novels Memoirs of a Geisha and Wuthering heights the role of women are very different this could be because of the different time period in which the novels were written as Memoirs of a Geisha was set in 1930s where as Wuthering Heights is a much earlier book being written in 1847 but set in the 1700s. Alternatively the difference of the role of women within these novels could be because of the different countries and cultures that the women live in, one being on the outskirts of a small village in Yorkshire the other being set in a pre-war Japan. These two major differences in lifestyle and time between the novels does mean the women have different roles within their societies but it also shows many similarities in the womens way of life, how they are treated, by men especially men, and the way in which they conduct themselves throughout the novels. In both of the novels, Memoirs of a Geisha and Wuthering Heights the women are not in total control of their lives. This is shown in many different ways throughout. I will be looking at how the roles of the women within the novels are shaped by the environment and over characters around them. One theme that occurs in both novels that affect the women is entrapment. In both novels entrapment of the characters is shown in many different ways. In Memoirs of a geisha Sayuri is entrapped at the okiya after she tries to escape and run away with her sister but falls off a roof and breaks her arm; this results in the okiya being locked and Sayuri is banned from leaving without permission from mother, this is entrapment is described by Mameha We dont become geisha because we want our lives to be happy; we become geisha because we have no choice. This shows the lack of control women have over their lives in this novel and that theyre lives are decided for them by other people, in the case of a Geisha these people are the men as they decide whether a girl is to be a great geisha or whether her career is to fail. This shows that Sayuri is not in control of her life and is physically trapped, this is similar to Cathy in Wuthering Heights as Cathy lives at Thrushcroft Grange is banned from leaving the grounds surrounding it, Till she reached the age of thirteen she had not once been beyond the range of the park by herself. This shows that Cathy does what her father tells her to and that she spends a long period of her life cut off from the rest of the world by the walls that surround the grounds of Thrushcroft Grange. another similarities between Cathy and Sayuri is that they are both trapped by money. Sayuri is trapped by her building debt to mother and is not allowed to leave the okiya until she has fully paid it off, this is made difficult by Hatsumonos interference; this is similar to Cathy having to stay with Heathcliff after marrying Linton. These not only show the entrapment of the women but also how the men have the power over the women in both the books. In both the books the men play a big role in the womens lives. This is because the women are dependant on the mens money and support, but also because of love. In Memoirs of a Geisha Sayuri and the other Geisha are dependent on the money they receive from them, without this they would be forced to do proper work. The book shows the hold a man in Japan at that time had on a woman; this is shown in many ways throughout the book the first being at the start when Sayuri is at home with her mother and father. Her dad sells Sayuri and her sister to a man who in turn sells Sayuri to the Okiya and her sister to a whore house, This one maybe, the other one no. this is said by a women in the book but it still shows dominance they have over Sayuri and her sister this could be because thats the only people they do have authority over as men dominate them. This shows that the men have the control over Sayuri during the start of this book, deciding where she goes and what she is to become. Another way in which it is shown that men have the control in Memoirs of a Geisha is that all the Geisha are dependent on their customers, which are the men. This means they are the mercy of the men, also if a man was to give a geisha a bad reputation it could end her career, which again shows the power in which the men have over the women, this is shows when the baron forces Sayuri to undress for him and she is helpless to his power and strength. This again shows the dependence of men in the world of a geisha. This dependence is seen in a more indirect way in Wuthering Heights but is shown in many ways. One of the ways this is shown by Catherine near the start of the book. In front of her dad Catherine isseen as a normally playful child that knows when to stop but when hes not around she plays up all the time, and looks forward to being scolded by Nelly and Joseph, But as soon as she saw him vexed again, she kissed his hand This shows the power her dad has over her and that she wishes to please him this is similar to Memoirs of a Geisha when Sayuri leaves with Mr. Tanaka under her dads orders when my father threw, the fish back into the sea. This could describe how Her dad threw her out of the house and sent her on her way into life, this could be seen as a lack of regard for he and shows the true power of man over women within the book as he just sells her without protest from anyone including Sayuri and her sister. Many critics have the view the character of Heathcliff is female Gilbert and Gubars The Madwoman in the Attic: The Woman Writer and The Nineteenth-Century Literary Imagination (1975): argues that Heathcliff is female because he has no property, place or title. He is simply Heathcliff, never master, unlike Edgar Linton. Thus he has the female role in the society of the novel. This is shown at many points throughout the novel, But Nelly, if I knocked him down twenty times, that wouldnt make him less handsome, or me more so. I wish I had light hair and fair skin, and was dressed, and behaved as well, and had chance of being as rich as he will be! Bronte here concentrates on the physical qualities of the two rivals for Catherines affection, showing the connection between physicality and material wealth. The irony here is that despite the effeminate appearance and physical weakness of Edgar, he has the breeding, status and wealth that Heathcliff does not have. In Memoirs of a Geisha Sayuri life in the Okiya is all based round finding the Chairman again. This again shows the influence men have on her in this novel In that brief encounter with the Chairman, I had changed from a lost girl facing a lifetime of emptiness to a girl with purpose in her life. When she describes her pervious life before knowing the chairman as a lifetime of emptiness of a girl it shows that she believes that it takes a man to make a empty girl to one with purpose on one hand this could be seen that women at the time only lived to please men and that is what made there life have meaning, but on the other hand it could be seen as life is not worth living without love in it. This theory about love making life worth living is also seen in Wuthering Heights when Heathcliff falls to pieces after Catherines death I cannot live without my life! I cannot live without my soul! Heathcliff describes Catherine as his soul and keeping in mind the time period this book was set in, the soul is the most important part of a person, it was believed that without a soul a person was not human. This take on Heathcliff and Catherine against Sayuri and the Chairman show the opposites of each other. Sayuri and the Chairman show the dominance man has over women and the other showing the lack of it and how women have more power than it first appears they do. In both Novels Memoirs of a Geisha and Wuthering Heights the writers use many techniques to shows the weak role of women in society and it is clear to see that although there is a big time difference between the books being written, and that they are set in very different societies the role of women is very similar and all concentrates on the pleasing of men within their lives, this is shown using many different techniques throughout but neither books are less effective in showing the oppression of the womens role.

The Monoamine Hypothesis, Placebos and Problems of Theory Construction in Psychology, Medicine, and Psychiatry :: Psychological Medical Psychiatric Essays

The Monoamine Hypothesis, Placebos and Problems of Theory Construction in Psychology, Medicine, and Psychiatry ABSTRACT: Can there be scientific theories in psychology, medicine or psychiatry? I approach this question through an in-depth analysis of a typical experiment for clinical depression involving the monoamine hypothesis, drug action, and placebos. I begin my discussion with a reconstruction of Adolph Grà ¼nbaum's conceptual analysis of 'placebo,' and then use his notion of "intentional placebo" to discuss a typical experiment using the monoamine hypothesis, two drugs and a placebo. I focus on the theoretical aspects of the experiment, especially on the notion of causal explanation. I then raise five conceptual and methodological problems for theory construction. These problems focus on questions of the causal efficacy of placebos and drugs; ad hoc versus ceteris paribus explanations in biomedicine and psychology; and the falsifiability of the monoamine hypothesis. I conclude by pointing out the need for further, rigorous philosophical analysis concerning the possibility of theory con struction in psychology, medicine, or psychiatry. I. Introduction Can there ever be scientific theories in psychology, medicine, or psychiatry? I argue that one approach to answering this question consists of investigating the nature of such purported theories and I focus on the monoamine hypothesis of clinical depression. (1) By a careful examination of a typical experiment involving the action of drugs and placebos for the cure of clinical depression-an experiment founded upon the monoamine hypothesis-I raise a number of methodological and conceptual problems that may lead one to conclude that rigorous scientific theories in these three disciplines may never be forthcoming, or at least that the state of scientific research in these areas is still in very rudimentary shape and in need of much logical and philosophical analysis. In addition, because no such biomedical theories may be forthcoming, I also undercut Adolf Grà ¼nbaum's analysis of the concept of a placebo, an analysis that makes the definition of "placebo" relative to a biomedical theo ry in the first place. I begin in section 2 by discussing Grà ¼nbaum's detailed analysis of what a placebo is. I then use his idea of a generic intentional Placebo and discuss one of many similar experiments concerning the phenomenon of clinical depression, experiments that use the monoamine hypothesis and the notion of a generic intentional placebo. This experiment is described in section 3. In section 4 I analyze the results of this study and in section 5 I offer concluding remarks.

Ecology in Relation to Ecocriticism

Whatever human beings do to the ecosystem have the reflections back. If man does not harm nature, the nature keeps him safe. Ecological concerns have become the centre of today's discussion. Literature has been responding to the world with its various changes throughout ages. Literary writers have made enormous contributions in representing the world, analyzing its various changes and projecting perspectives in various forms in order to entertain and enlighten the global masses. Though common population was aware of the hazards in the ecosystem to some extend, the dietary writers spurred them through their works.The literary writers started relating the environment with humans and named the study â€Å"Criticisms†. A theoretical analysis of criticisms is being dealt in this article. â€Å"We abuse the land because we regard it as a commodity belonging to us. When we see land as a community to which we belong we begin to use it with love and respect. † – Aledo Leo pold Now-a-days, almost all people have turned their attention towards the planet of life, the earth. The ecosystem which accommodates human beings acts reflexively. Whatever unmans do to the Mother Earth, have the deeds reflected on them.A sudden attraction towards the ecosystem came about when scientists found a hole in the ozone layer. Then the people began probing the planet more and more. They became more conscious of the environment in which they live. The word â€Å"semiconscious† was coined in 1988. Merriment's dictionary defines â€Å"CEO-consciousness† as marked by or showing concern for the environ meet. When people slowly started understanding what is happening to the ecosystem where they live, they started relating the ecological study -? which considered the ecological problems like pollution, global warming, etc. – to literature.There emerged a new field of study over the last three decades. It was not until the end of the twentieth century that t he study of literature and the environment was recognized as a subject to rise. The literary people named it â€Å"Criticisms† or â€Å"Environmental Literary Criticism†. This study addresses how humans relate to the nonhuman nature. A theoretical approach states that criticisms grows out of the traditional approach to literature. Though Criticisms† became a subject heading in the Library of Congress list of â€Å"Authorities† in 2002, it is not yet listed in the Oxford English Dictionary.However many words prefixed â€Å"CEO† are listed among them like â€Å"coefficients† â€Å"economics†, etc. The prefix â€Å"CEO† has its root in the Greek word â€Å"kiosks† which meant â€Å"house†. The Oxford English Dictionary cites the German â€Å"ecologic† as the first appearance of â€Å"ecology† in 1876, which meant â€Å"the branch of biology that deals with the relationships be;en living organisms and th eir environment. Criticisms was defined as the conflation of ecology and criticism. Criticisms is the criticism of the â€Å"house†, the environment as represented in literature.

Review Literary Terms Essay

Imagination is the power to create. It is the key component to literature. Without imagination, there won’t be an interesting story, I believe. Imagination is not only important to the writer, it helps the reader broaden their interpretation of the story. â€Å"When you allow reading to unlock your imagination, your connection sets the stage for intellectual engagement. It allows the experience of reading literature to include the pursuit of ideas and knowledge.† (Clugston, R.W 2010). With imagination comes genre. Choosing what category or type of literature. It can be a short story, poem, or drama. â€Å"It can be used to make broad distinctions or to identify specific categories within a broad category. The short story and the novel, for example, are specific literary genres within the broad category of fiction.†(Clugston, R.W.2010). I think another very important component to literature is the tone. Setting the tone will let the reader know what attitude the literary work is going. For example, â€Å"the final lines in Updike’s poem create an initial feeling of sympathy, which is likely to become empathy if the reader reflects on the dog’s predicament in not being able to communicate its final struggle.† (Clugston, R.W 2010). Tone is followed by image. Image represents the experience that go through your senses, the idea. Writers use specific language to describe the imagery. Again, in Frost’s and Updike’s poems about the dog, â€Å"In Frost’s image of an old dog there’s an initial feeling of sadness, but if the reader reflects on what the poem has to say about the inevitable life cycle that both the dog and the speaker face, sadness is likely to fade somewhat into acceptance.† Reference Clugston, R. W. (2010). Journey into literature. San Diego, California: Bridgepoint Education, Inc.

An Everlasting Light †Theology Essay

An Everlasting Light – Theology Essay Free Online Research Papers An Everlasting Light Theology Essay It’s a breathtaking experience when over 40 hot-air balloons light up the night sky in an evening balloon glow at the annual Centralia Balloon Fest. Vast crowds of people watch spellbound at the awesome sight. Joyful smiles spread across the faces of children and adults alike. I never tire of watching the glowing tear drop shaped balloons lighting up the darkness. Mankind was not made for darkness but for light. Why? Because â€Å"God is light.† This summer while visiting Florida, my wife and I enjoyed visiting a Thomas Kinkade Art Gallery. Thomas Kinkade has been called â€Å"The Painter of Light†. Just as I love to watch a colorful hot-air balloon chasing the horizon, I am also drawn to the luminous light of Kinkade’s paintings. Whether it’s lighthouses of the east coast, a beautiful countryside, grand buildings of a city, majestic churches, bridges, or light washed seascapes, the light always seems to shine out. Thomas Kinkade believes that art has the power to touch people’s hearts and change their lives. Kinkade attributes the hallmark glow of his paintings to his deep Christian faith and his relationship with the Light of the World – Jesus Christ. It is the foundation of all of his work. Jesus said, â€Å"You are the light of the world. A city on a hill cannot be hidden. Neither do p eople light a lamp and put it under a bowl. Instead, they put it on its stand and it gives light to everyone in the house. In the same way, let your light shine before men that they may see your good deeds and praise your Father in heaven† (Matthew 5:14-16). You were created to light up the darkness around you. I love to be outside at night and gaze up at all of the twinkling points of light piercing through the dark sky. Just think about the thousands of miles the light has traveled. When I was a child, we would shine a flashlight and aim it at one star. A friend told me that even after you turned the flashlight off the light would keep going – on and on, mile after mile, year after year until it eventually reached the star. Perhaps that concept is not scientifically accurate. But that image is still in my mind. It speaks of man’s deep desire to lead a life that matters over the course of our life – one that will make a difference even after we are gone. How can we let our lights shine up and beyond the stars? We can live our lives with eternity in view. We can leave a heritage by the life we live and the lives we touch in some way. There is a light that never dims and never dies. It’s the Everlasting Light. Isaiah prophesied of that light. â€Å"No longer will you need the sun or moon to give you light, for the Lord will be your everlasting light and he will be your glory. The sun will never set; the moon will not go down. For the Lord will be your everlasting light. Your days of mourning will come to an end. All your people will be righteous† (Isaiah 60:19 NLT). That prophecy not only points to the Everlasting Light that will come to the nation of Israel in the person of the Messiah, but it points to the one announced by John the Baptist, who is the true light, who shone in the darkness, to give light to everyone. (See John 1:1-17.) Let Him shine on you! When I was a little boy, I was afraid of the dark. At that time, we had a coal-burning stove to heat the house. My dad would often send me out into the night, down the long, dark path to load up the old coal bucket. The dark shadows terrified me. But if I was given a flashlight, I wasn’t nearly as afraid. Better yet, if my dad went with me, I was even braver. God later revealed that I could have an everlasting light who would always be with me and in me. As a small shepherd boy, David experienced that light and wrote and sung this Psalm, â€Å"The Lord is my light and my salvation; whom shall I fear; the Lord is the strength of my life; of whom shall I be afraid† (Psalm 27). When you allow the Lord to be your light and salvation, you do not need to be afraid – not even of death. When Paul and Silas were beaten and thrown into a dark dungeon, they let their light shine and began singing praises to God at midnight. God sent an earthquake and caused all the prisoner’s chains to fall off and the prison doors to swing open. The jailer was terrified and was about to take his own life. Paul called out to him. The jailer called for a light and cried, â€Å"’Sirs, what must I do to be saved?’ They replied, ‘Believe on the Lord Jesus and you will be saved along with your entire household’† (Acts 16:16-34). Believing on Jesus Christ who died on the cross for his sins and arose victorious over death brought light and life eternal to the jailer and his entire family. What a spiritual legacy he left to shine on forever. Does the Everlasting Light, light up your life? He will if you believe and receive Jesus into your heart today. He’ll be a Light Everlasting shining through the darkness. Research Papers on An Everlasting Light - Theology EssayAnalysis Of A Cosmetics AdvertisementMind TravelHonest Iagos Truth through DeceptionTrailblazing by Eric AndersonDefinition of Export QuotasComparison: Letter from Birmingham and CritoThe Spring and AutumnBook Review on The Autobiography of Malcolm XCanaanite Influence on the Early Israelite ReligionInfluences of Socio-Economic Status of Married Males

How to Create Editorial Guidelines the CoSchedule Way - CoSchedule Blog

How to Create Editorial Guidelines the Way Blog Creating great content consistently isn’t easy. That’s especially true when you’re always juggling multiple projects. Time gets tight. You start cutting corners. Performance declines accordingly. It’s a downward slope. Stay on it long enough, and you might find content marketing axed from your company’s budget. Yikes. So, what’s the solution? How do you make sure every piece you publish is like your best? And how do you enforce quality across a team of in-house and guest writers? Start by developing strong editorial guidelines. You might call them something else. Our friends at Help Scout call them â€Å"editorial values.† Here at , we call them our standards of performance. Whatever word you use, the goal is the same: document standards every piece you publish has to follow. That’ll help make sure you never cut corners again. Read on and let’s make missed steps in your content creation process a thing of the past. The Best Way to Develop Effective Editorial Guidelines What Are Standards of Performance? Standards of performance are concrete guidelines every piece of content you publish is required to meet. They make sure nothing goes out the door without hitting every point on a detailed checklist. When applied consistently, they make sure you never publish anything subpar. Why Are Standards of Performance Important? â€Å"We are what we repeatedly do. Excellence, then, is not an act, but a habit.† That’s a quote from writer and historian Will Durant. You’ve probably heard some variation of this same idea somewhere before. The takeaway is that people will know you for what you do on a regular basis. As a marketer, that means if you consistently publish quality content, that’s what your audience will come to expect from you. If your stuff is hit or miss (or, worse, consistently poor), they’ll either ignore you or think your brand sucks. If stats from a recent Conductor webinar are accurate, though, most content creators aren’t holding themselves to a high enough standard. Consider this quote: â€Å"†¦ only 0.1% of all content gets more than a thousand shares, and the conversion rate is well under 1%.† That †¦ isn’t great. But, there is an upside. Since the bar is set low, clearing it shouldnt be difficult. Do the work your competition won’t and you’ll succeed. And your standards of performance are what will guide you to that success. Do the work your competition won’t and you’ll succeed.How We Developed Standards of Performance at Back when first started, our marketing team was just one person (Nathan Ellering, who is now our Director of Demand Generation). When you’re a team of one, it’s easy to know what you think content should look like. You try different things, see what works, and do more of what proves to be effective. Then, our team started to grow. Now, we have multiple team members crafting content. Even if creating content isn’t their first focus, a lot of our team members create some kind of content, at least every once in a while. Naturally, managing expectations and maintaining content consistency got harder once more team members got involved. When you add guest authors into the mix, it only gets more complicated. Instead of allowing writers to run wild, we decided it was time to establish quality standards. These would be simple data-driven guidelines that would help us make sure every piece we produce lives up to the same standards as our very best content. We called them our Standards of Performance, and they’ve been our guiding light ever since. Heres how to set standards of performance like @.First Standard of Performance: Comprehensiveness Our aim is to publish the most complete content we possibly can. Ideally, our readers shouldn’t have to read another post on a given topic. If we’ve done our job correctly, you’ll be able to find all the information you need to get a job done or learn a new skill in one place. That often means our content runs long. There’s a reason for that, though. If you want to go more than just puddle-deep into a topic, you’re going to provide something substantive. When we reviewed our top performing content, we discovered our best performing content adhered to this principle. Stuff that went short or cut corners underperformed, while posts that dug deep into research and provided all the actionable steps the reader needed to solve a problem excelled. How Do We Implement This? We’re big fans of the Skyscraper Technique. You’ve probably heard about it before. If not, it’s a simple process coined by Brian Dean that entails. Heres how to implement it in two steps: Read the top ten pieces of content on Google for a given topic. Create one piece of content that’s better and more resourceful than whats already out there. Simple enough, right? Well, from a research perspective, it is. Actually executing that kind of content is (perhaps obviously) substantially more difficult. One way to make this process easier is to start with a simple spreadsheet. Add columns for the following things: Primary keyword. What is the primary keyword being targeted? Check the URL and headline for clues. Secondary keywords  (as best as you can tell). Title tag. This appears as the blue highlighted text in search results. Meta description. This appears as the short (160 character or less) description underneath the title tag in search results. Length. How long is this content? # of Images. Are images present, and if so, how many? Is video present? Does the page include a video? If so, is it an original video, or one from another site? Downloadable assets. Are there any bonus materials included that people can download (PDFs, templates, ebooks, etc.)? H2 and H3 subheadings. Is the page properly formatted with H2 and H3 subheadings, and which keywords (if any) are present? Missing details? Is there any important information about this topic that the page is missing? Documenting your findings along the way can make it easier to keep track of what your content needs to compete. Here’s what your spreadsheet might look like (plus a free copy via Google Sheets you can use here): Second Standard of Performance: (Smart and Strategic) Keyword Targeting We also noticed every post we published targeted a clear keyword. Not only that, but they also incorporated strategic secondary (or LSI) keywords. Those additional long-tail terms tie into comprehensiveness by covering all the most important details about a topic (and proving it both to search engines and real human readers). So, we decided we’d never publish a post without a strong keyword (with rare exceptions). We’ve experimented with that route before. The results have always been underwhelming. How Do We Implement This? Content planning (at least for the Blog) always starts with a heavy amount of keyword research. We’re not just looking for any keywords, though. They have to meet the following criteria: Relevancy. Are these topics or problems that professional marketers are researching? Volume. We consider relevancy most important, but we also want to target terms that a sizeable portion of our audience will care about. Theme. Does the keyword relate to a task that an existing or upcoming feature helps people complete? Before we start searching for specific keywords, though, content ideas might come from any of the following sources: Conversations with our sales team. What do customers (and prospective customers) say their top challenges are? Social media chatter. What are topics people seem interested in on social media? Feature launches. What content could we create to help people get more value from recently added features to ? Personal skill development. What’s something we’ve recently learned how to do that we can share with our audience? Rants. What are things about the industry that frustrate us? Are there ways we think marketers could get certain things done more easily (than the way they’re typically told)? Seasonal topics. Are there certain things that are most relevant at a certain time of year? Brainstorming sessions. Every once in a while, we’ll conduct a team-wide brainstorming session. This process usually nets a month’s worth of ideas in under an hour. This video breaks down how it works: Once we have some idea of what content we need, we’ll fire up our keyword research tools. A few of our favorites include: Ahrefs Keyword Explorer: Part of their growing feature suite, this powerful keyword research tool is by far our favorite. It provides an awesome amount of data to help us determine the best keywords to include. Google Adwords Keyword Planner: They say the classics never go out of style. This tool is free and ubiquitous with keyword research. Ubersuggest: This tool is great for spinning off tons of ideas based on one keyword. Feed it a topic and it’ll return a spate of long-tail variations based on Google autocomplete suggestions. (Tip: try exporting that list and pasting it into the Keyword Planner). These are far from the only options out there. However, they’re the options we use the most. Once we’ve narrowed down ideas we want to run with, we add them onto our internal calendar: If we have ideas we might want to create in the future, we’ll drag them into our Drafts folder (click an item on the calendar and drag it all the way to the right): Recommended Reading: Your Ultimate Content Marketers Guide to Keyword Research Third Standard of Performance: Make Every Piece Actionable Lots of content tells you what to do. Not enough shows you how to do it. This is a major source frustration for us (and the inspiration behind a lot of internal rants). So, we do our best to practice what we preach  and make every piece we publish actionable. What does â€Å"actionable† mean, though? And what does â€Å"actionable content† really look like? Those are common questions we get asked. For us, actionable content shows you how to get stuff done. If it tells you to do something, it either goes through the process step-by-step, or includes a video or link to another resource that does. How Do We Implement This? We make sure our content is actionable by always including  step-by-step breakdowns with whatever visual aids a reader needs to understand what to do. To make your own content more actionable: List the steps required to complete a task. And if you’re going to ask someone to do something in your content, show them exactly how to do it. Add in screenshots or photos. If it’s possible, give readers some visual guidance. Infographics, charts, and graphs can also be helpful. Consider adding video. If you can show how to do something more easily with video, go for it. Sometimes, a minute-long clip is easier to get the point across than 1,000 words and 25 screenshots. Whatever you do, include actionable follow-through in your content. Depending on your industry or niche, this will almost certainly put you ahead of 90% of your competitors. Taking the time to do this right will take time. However, one single actionable piece of content is probably more valuable to your readers (and therefore, your business) than ten pieces that only scratch the surface of any given topic. One single actionable piece of content is probably more valuable to your readers than ten piecesFourth Standard of Performance: Relevancy The best content on a topic your customers don’t care about is useless. You’ve got to make sure what you’re publishing is going to bring in not just a large audience, but the right audience. That’s why we pay close attention to topical relevance when selecting what to write about. The marketing world is big, and there’s a lot of stuff we could cover. However, if we’re going to get the most from our limited resources, we want to make sure we spend the majority of our time writing about the things our audience cares about most. How Do We Implement This? Anytime we publish a piece of content, we ask: Would our target audience care about this? If not, it’s time to scrap that idea and move onto the next one. No time to waste. Does this topic tie into our product’s purpose? If not, is it really something our audience would expect us to publish? Is this something we can speak authoritatively on?  If not, why would anyone listen to us? A more concrete means of determining relevance is to check who else is covering that topic. If sites or companies we consider peers, friends, or competitors are covering it, then that’s a strong indicator it’s relevant. Of course, we take things on a case by case basis though, using our best judgment. Recommended Reading: The Best Way to Document Your Brand Voice Guidelines (Free Template) How to Establish Your Own Standards of Performance This is what works for us. However, every company (and marketing team) is different. Your standards of performance should reflect what’s unique about your company, philosophy, and approach.

Tequila, Vodka, Rum and Cordials Assignment Example | Topics and Well Written Essays - 250 words

Tequila, Vodka, Rum and Cordials - Assignment Example The paper tells that Spirits and Wine remain much more important on the dollar share basis. For the past five years, the consumption of spirits and wine has been growing significantly while the rate of beer consumption has been on the decrease. Through the same trend, spirit brands of Tequila, Vodka, Rum, and Cordials have grown significantly in their popularity and sales. Each of these spirit brands has its unique history, Tequila, Vodka, Rum, and Cordials are subject to produce through similar methods. Variations may only occur in the raw materials and the skills employed in creating these portables, but the basic stages involved in their production of all these spirits brands follow the same methods of production. Tequila, Vodka, Rum and Cordial's spirit brands have their distinctive character, distinctive aroma, and distinctive flavors. Vodka has a distinctive aroma, taste, and character that make it unique and original in the market. Rum, is popular in South America is produced through distillation from fermented molasses or sugarcane with its light flavor making it a unique drink in the market. Tequila gets its popularity from the flavors it has and being a drink of Mexican origin adds to its popularity. Cordials enjoy its popularity from its sweet taste with flavors of various botanicals. Since each of these spirits has their unique flavors and history, it gets the attention of the consumers and thus contributing to their growth in the market.